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There are 12 types of SEO
Search Engine Optimization (SEO) is the process of improving your website’s ranking in Google results when you use relevant search terms or keywords. SEO generates site traffic organically. When searching for services or products online, consumers tend to choose the top 10 search results. The top 10 search engine results tend to be well written and SEO optimized. About 12 types of SEO are used to help improve the ranking of websites on search engines result pages.
There are 12 types of SEO
There are 12 different types of SEO. Below is a brief description of each type and its advantages.
On-Page (On-Site) SEO:
On-site search engine optimization is the process of optimising elements within a site, like the HTML code and content, in order to increase its ranking on the results page and to attract relevant traffic. Off-site SEO involves optimising external factors such as backlinks or social media signals.
SEO Keyword Research
This involves finding relevant keywords (search terms) users use to search for, and strategically incorporating these into the content of a website in order to increase search engine visibility.
Search Engine Optimization Content
Content that’s both search engine and user friendly is what we call quality SEO. We create content by taking into account the interests and needs of our target audience and using keywords relevant to the topic, while also attracting shares and links in order to boost search engine ranking.
Search Engine Optimization: Internal Links
In order to enhance the user’s experience, and to help search engine crawlers understand the hierarchy of a site and its content, internal linking for SEO is used to link pages within a single website.
Metadata SEO Optimization
Metadata SEO Optimization is the process of optimizing HTML tags such as header tags, title tags and meta descriptions in order to convey to search engines, users and accurately what the page’s about. To improve visibility and relevance in the search engine result pages (SERPs).
Image SEO
Image SEO Optimization involves optimizing images on a site with alt tags and descriptive filenames. The goal is to increase traffic from Google’s image search.
The URL Structure
The URL structure is the organization and design of a website’s URLs. It incorporates relevant keywords that help search engines better understand content, improve ranking, and also enhance user experience.
Off-Page (Off-Site) SEO:
Off-page, or off-site, SEO is the process of optimizing external factors to improve a site’s ranking in search engines. It can be achieved by creating high-quality links, marketing the site on social media and using other online marketing methods.
Search engines will reward websites that have a higher authority and reputation. This can lead to more traffic and better rankings benifites of SEO.
Guest Blogging
A common technique for off-page SEO is guest blogging.
You write a piece of content for another site and in return include a link to your website. It can increase your website’s authority and visibility, as well as attract more visitors.
H.A.R.O
Answering journalists and reporters queries in order to increase media exposure, and to earn backlinks for SEO.
Competitor Research and Analysis
To improve your own SEO, it is important to analyze the backlinks of competitors, their content and their keywords.
Ads on the Internet
Place paid advertisements on search engines and external websites to generate traffic for your website and business. This will improve its visibility online.
Press Release
Share press releases to relevant media outlets in order to attract customers and build brand awareness.
Brand Signals
In SEO, brand signals refer to the reputation and online presence of a company, as established by activities like social media, listings in online directories, and mentions from other websites. Search engines can use these signals to determine a brand’s authority and credibility. They can also positively affect search engine ranking.
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